FaZe Clan vs. The World Campaign

A groundbreaking synergy unfolded as FaZe Clan, a top-tier e-sports entity, joined forces with automotive titan Nissan for an ambitious campaign. The primary objective? To elevate the excitement surrounding a New York City "pop-up shop" and an exclusive "meet and greet" event at the Fortnite World Cup during the summer of 2019.

This dynamic partnership was an all-encompassing endeavor, featuring an array of dynamic mediums: compelling video commercials, strategically curated social media content, captivating posters, eye-catching stickers, exclusive merchandise, and the unveiling of the striking FaZe Clan Nissan Armada.

Steering the creative direction, I assumed a pivotal role, overseeing the campaign's execution. My responsibility lay in crafting a harmonious visual tapestry that harmonized seamlessly with the distinctive brand aesthetics of both FaZe Clan and Nissan. My meticulous approach ensured a coherent and authentic representation, preserving the essence of each brand while delivering a unified, impactful message.